Having a solid brand identity is both essential and attainable. With a little planning, your small business can have a cohesive look and feel that reads professional across all channels.
Think of your business as a brand with a particular aesthetic. This brand will have a personality that is different from who you are personally. It is the aesthetic that will draw your dream client and connect them with your business.
Give consideration to these questions as you move forward with your design process. Answering them will help you decide the context and mood of your website and all your social media platforms. It will also help you make informed choices regarding colors and fonts.
Think of 10 words that describe what you want your brand to be. These words reflect your brand personality. Brainstorm this, write them down.
What should your clients think and feel when they come to your website? What is the mood you would like to convey?
What is your distinctive creative style, describe what it looks like?
What do you want to be known for? Why is your business unique? Why would clients come to you?
How would you describe the clients you would most enjoy working with? Who are you out to impress? Who exactly, should be blown away by this new brand identity? Describe that person.
What is the first thing you want your dream client to do when they come to your website? What is the next step you want them to take, and the next?
How do you see your business changing over the next two years? What are your long-term goals? Dream big, what do you want your business and website to ultimately do for you?
Once you have answered these questions consider making a mood board with websites you love and colors that resonate with your brand aesthetic. Head over to Creative Market and take a look at some of their WordPress themes.* Do a search on Pinterest for website color schemes. Collect Instagram images that speak to you.
Carve your own path, find your own unique style, share your story with the world!
*When deciding on a WordPress theme read the details carefully. A simple WordPress theme generally runs around $20-$30. A theme that comes with Woocommerce already installed is about $50-$70. Although you might not want a shop on your website right now, it is great to have it set up and ready for the future. Woocommerce ready themes have the design aesthetic of your theme built into your shop. Some themes are made to work with additional plugins specifically chosen for the theme. This is a good thing and adds beauty and function to your site. Some themes require an additional framework to be loaded first. The Genisis Framework is popular with web designers and will cost an extra $60. Pay particular attention to the look and design of the homepage in the Live Preview of the theme you are considering. Do you like how it functions and the way it is laid out?
For a more detailed explanation, feel free to schedule a mentoring session with me.